Overview
Product: SalesKit — a platform that lets a business launch its own mobile app and website in 1–3 days: online stores, food delivery, courier services, and service businesses.
Role: Sole Product Designer — the only designer on the product.
Scope: mobile app (iOS), website, design system, print materials, and everything else visual.
What SalesKit is
Normally, getting your own app means hiring an agency, waiting six months, and spending money a small business simply doesn’t have. SalesKit sells a different model: a subscription platform where you assemble the product from modules instead of building it from scratch. Catalog, cart, payments, delivery zones, loyalty program, push notifications, integrations with iiko, rKeeper, 1C, SDEK, SBP. The client picks what they need, fills it with content, and starts taking orders a couple of days later.
And it isn’t one product — it’s an ecosystem that has to hold together. The entire visual layer of that ecosystem is mine.
The core challenge
On most products, a designer knows their audience. Not here. I’m not designing for one business — I’m designing for any business. The same catalog screen has to work equally well for a pizza place, a flower shop, an auto parts store, and a padel club.
That leads to two constraints that shape nearly every decision I make.
I don’t control the content.
Clients fill the app themselves. Which means the interface has to survive anything: a product with no photo, a photo cropped at an awkward ratio, a name that runs three lines long, a catalog of five items and a catalog of five thousand, a category with no subcategories under it.
So I’m not designing “a nice screen with perfect content.” I’m designing a set of states: empty, minimal, overloaded, broken. The design has to hold up on its own, with no designer standing next to it.
There are two audiences, not one.
The platform has two users, and they never overlap:
- the buyer — an ordinary person who wants to order a pizza and has zero patience for figuring anything out;
- the business owner — the person assembling the app in the admin panel, often with no experience using a tool like this.
The second group is the one everyone underestimates. The “launch in 1–3 days” promise depends entirely on how clear that assembly process is. If someone gets stuck configuring delivery zones, there is no speed.
What I do
Mobile app (iOS). I design the interfaces and pull the ready-made modules into one coherent journey: catalog → product page → cart → checkout → payment → order tracking → reorder. Loyalty is its own piece of work — bonus balance, cashback, promo codes, referrals — all of it needs to be visible without getting in the way of the actual purchase.
I also adapt the design across different business models, and make sure that client branding (colors, logo, identity) never comes at the cost of legibility or accessibility.
Website. I build the web versions with a focus on clear structure and conversion. The key goal is that the site and the app read as one ecosystem rather than two separate products: same patterns, same logic, same visual language. But the web is a different context — different screen, different mindset, and often a customer’s first contact with the brand.
Design system. This is what makes the SalesKit model possible in the first place. I build and maintain the system of components, tokens, and rules that every client project is assembled from. Every new component gets designed against one question: how will this behave for a business I’m never going to see?
Print and graphics. I design flyers, promo materials, and the graphics businesses use to reach customers offline. This isn’t a side task, it’s part of the funnel: a printed piece with a QR code is one of the main ways a café or a shop moves its regulars into the app. So the visual language of print has to continue the language of the interface instead of living its own life.
Results
The platform delivers what it was built for: 1–3 days from signup to first customer, with no ground-up development and no six-figure budget. Small and mid-size businesses get their own sales channel for the price of a subscription.
SalesKit ranks among the leading mobile app developers in Runet Rating — #1 in Yekaterinburg and top 5 in the Shopping category for 2024.
